JJ Everitt | Brand Strategist & Visual Identity Designer in Klamath Falls, Oregon
A Creative Partner, Not Just a Designer.
Starting a business is hard enough.
Figuring out how to visually communicate shouldn't be.
At JJ Everitt Design Solutions, I help founders turn scattered ideas into recognizable brand messaging that builds trust and creates lasting impressions.
Your brand's identity should do more than “look nice.”
Most people think a visual identity is just a logo. In reality, the logo is only one piece of a much larger system.
People make decisions quickly.
Before they contact you, they are already forming opinions about your business.
Strong branding helps you make the right first impression by creating clarity, trust, and recognition. It combines strategy, messaging, and visual identity into one cohesive system that communicates your value consistently.
A logo alone can't do that.
The most effective brands are built around a clear message, a strong position in the market, and a visual identity that people remember.
Because if people don't understand your business, they won't remember it.
So.. What Is a Visual Identity?
Together, these elements create a consistent look and feel across every place your business appears.
Think of it like a person's appearance. A logo is the face, but a visual identity includes the clothing, voice, personality, and mannerisms that make someone recognizable. When all of those elements work together consistently, people begin to remember who you are.
Logo and logo variations
Brand marks and icons
Color palette
Typography (fonts)
Photography style
Graphic elements and patterns
Layout and design systems
Social media graphics
Packaging and print materials
A visual identity includes:
A visual identity is the system that makes your business instantly recognizable and helps people remember you.
What Makes JJ Everitt Design Solutions Different?
I'm not just a designer—I'm also a small business owner and photographer.
That experience taught me that branding isn't just about looking professional.
It's about helping people understand who you are, what you do, and why they should choose you.
My background in photography has also shaped how I approach branding. Photography trains you to pay attention to details, composition, presentation, and how people perceive what they're looking at. Those same principles apply to building a strong brand identity.
That's why I approach every project from both a strategic and visual perspective.
I work directly with founders and business owners to create clear, cohesive brand identities built on communication, trust, and consistency. By combining brand strategy, visual identity design, photography, and digital design, I help businesses create a recognizable presence that works across every customer touchpoint.
Brand Identity Services
Brand Identity Design
Graphic Design & Brand Assets
Web & Digital Presence
Brand Photography
Rebranding Services
Complete visual identity systems designed to reflect your business personality and position you clearly in your market.
Professional marketing materials designed to support your business online and offline.
Rebranding helps modernize your image while keeping the core of your business intact.
Your online presence should feel cohesive with your overall branding.
Custom photography helps businesses create authentic visuals instead of relying on generic stock images.
The Process
A successful project works best when the process is clear, collaborative, and intentional.
The goal is to build a strategic brand system that solves communication problems and creates consistency across your business.
Project Planning
Every project starts with a conversation.
We’ll discuss your business, goals, audience, current branding challenges, and the overall direction you want to move toward. This helps identify what is working, what is not, and what your brand actually needs moving forward.
After the consultation, you’ll receive a custom proposal outlining the project scope, deliverables, pricing, and estimated timeline.
50% deposit to begin
Final balance due upon project completion
Brand Strategy
Before jumping into visuals, we define the foundation of the brand.
You’ll complete a short questionnaire designed to clarify your business personality, communication style, audience, and goals. From there, we dive deeper into:
Brand positioning
Customer perception
Competitor analysis
Messaging direction
Visual inspiration
Market differentiation
This stage helps create a strategic direction so the design work has purpose behind it.
Visual Development
Once the strategy is clear, the creative development begins.
I build your brand identity as a complete visual system rather than disconnected pieces. That means logos, typography, colors, imagery, layout direction, and supporting graphics are designed to work together cohesively across every platform.
Concepts are presented during a guided review where I explain the thought process, strategy, and design decisions behind the work.
Refinement
After reviewing the concepts together, we refine the selected direction with focused revisions.
The goal is to polish and strengthen the brand identity without overcomplicating the process. Because the strategic groundwork is established early, we'll have up to two revisions to keep us on track, intentional, and efficient.
Delivery
Once everything is finalized, you’ll receive your complete set of brand assets along with a professional style guide.
Your final package may include:
Logo variations
Typography system
Color palette specifications
Product images & direction
Graphic elements
Usage guidelines
Exported design assets
This gives you a consistent framework for future marketing, social media, websites, print materials, and business growth.
The Timeline
Most brand identity projects are completed within 3–4 weeks, depending on project scope.
Additional services like website design, brand messaging, templates, photography, or marketing materials may extend the timeline.
Ready to Build a Brand Identity That Actually Connects?
Jordan helped me keep consistency within my business.
J. Chapman
"
A strong brand isn't built by what you say about yourself.
It's built by what other people remember and repeat about you.
That's why clarity matters. When the right people immediately understand who you are, what you do, and why it matters, trust grows faster, and decisions become easier.
If you're ready to build a brand that's clear and consistent, let's talk.
Connect
Let's bring your brand ideas to life
Phone
+1-541-539-5074
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